We’re convinced

We’re convinced the world is changing so rapidly that it’s arrogant to imply we’ve figured it all out for all time.

  1. The Internet is not a medium. People don’t use the Internet the way they use linear communications. Applying electronic versions of traditional advertising to the Internet shows a fundamental misunderstanding of the digital revolution.
  2. The more information you can give to customers, the better. Beyond you talking about your product, you should include, at a minimum, helping customers link to peer reviews, expert reviews, and word of mouth sources.
  3. Changing feelings isn’t enough anymore. It’s our responsibility to create action: Buying, recommending, or defending your brand by customers.
  4. The bottom line is the bottom line. The Internet has given us unprecedented access to analytic data. You deserve to know how well your marketing is performing.
  5. Stand for something. No customer will believe in you unless you show you believe in yourself. If you don’t know what that is, we can help you figure it out.
  6. The more atomized communications and platforms become, the clearer you need to be. People have enough trouble paying attention to things they’re really interested in, let alone your marketing. No one has time to figure out your benefits on their own.
  7. Create, test, repeat. The Internet is a free space to market yourself. Take advantage of it.
  8. Solving your problem may not include advertising in any traditional form. What’s at the core of your issue(s)? Do you know? We can help you a) find out, and b) help you solve the problem.
  9. Be interesting. No one got ahead through sheer dullness.
  10. The purchase funnel is dead.
  11. The customer is in control. This is so obvious it’s a cliché.
  12. We also believe you should contact us if you’ve got questions.